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April 20th 2010 |
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New City Driver packCombining key arterial route forecourts with city centre car parks, the T4/Alvern one-stop-shop offers a simpler approach when looking to target the urban motorist. Bringing together Petrol Pump Nozzles and car park AdBarriers allows advertisers to reach this audience at numerous touchpoints along their daily car commute. London, Birmingham and Manchester are available now, with more conurbation packs to follow throughout 2010. |
Paramount Pictures UK get creative with AdGatesParamount Pictures UK are currently using T4 Media's AdGates to their creative limits in order to promote their new release "How to Train your Dragon" which is showing at cinemas now. Every AdGate is carrying a different image of each of the main characters in the new animated blockbuster. This allows the full breadth of the film's animated graphics to be displayed together across key London termini stations. |
Waitrose & The Co-operative partner with Alvern MediaWaitrose and The Co-operative have partnered with Alvern Media, the forecourt media specialist, to offer 89 new advertising sites. These new sites carried the COI's Change4Life campaign which encourages consumers to lead a healthier lifestyle. The new partnerships with Waitrose and The Co-operative increase Alvern Media's national forecourt media estate to a total of over 4,500 sites. "Waitrose and The Co-operative add two further well-known brands to our partner network" said Larraine Darby, Sales & Marketing Manager for Alvern Media. "This enables advertisers to target motorists directly with unavoidable relevant messages, supported by long dwell times at the petrol pumps." Graham Gordon, Local Marketing Manager for Waitrose said that "the decision to partner with Alvern Media is based on its 15 years of experience in the forecourt media arena. We are pleased to be joining Alvern's extensive network of fuel retailing partners.” Rachel Bartfield, Head of Media for The Co-operative agrees, and says "The Co-operative is excited to be developing its media portfolio with the addition of Alvern's nozzles. Including the nozzles present on Somerfield petrol sites, The Co-operative now has 220 sites with petrol nozzle adverts. These are a key touch point for communicating with our consumers.” |
Wolf Blass dominates WaterlooWolf Blass augmented their 2010 Six Nations rugby sponsorship by dominating Waterloo station using AdGates. The campaign simultaneously targeted two important audiences, busy commuters with a bias towards the city, and rugby fans travelling from London to Twickenham Stadium for England's Six Nations home games. Annabel Keech, senior brand manager at Foster's EMEA Ltd, the owners of Wolf Blass, said that the Six Nations sponsorship had been very successful, and AdGates had been a great help in that success. |
Let's go to work with VWThe diesel nozzles have been encouraging van drivers to check out the new Transporter Van at their local dealership. Matt Flint from Iris says "The pump nozzles have proved a targeted way for VW Commercial Vehicles to promote the economy of their new Transporter Van. By adding directions to the national creative on forecourts in proximity to Van Centres, they are able to raise awareness of their locality." |
AdGate ‘Building Blocks' launchedFollowing significant demand from the outdoor industry, T4 Media has completely redesigned its London termini AdGate portfolio: The existing ‘London Termini' campaign, covering all AdGates within the 13 key metropolitan stations, has been re-packaged into 16 new separate campaigns. These 16 building blocks will be made up of eight London Central and eight London City packs. Each new building block has been designed to offer a guaranteed minimum level of verified passenger numbers, and can be targeted at either the arriving or departing rail traveler. London Central packs will be focused on the ‘West End' high footfall stations, while London City packs will be centred on those stations serving London's ‘Square Mile'. Buying more than one of the same campaign type will deliver higher frequency within those selected target stations, while combining the two different campaign types together will deliver a greater coverage of the London rail audience. The combined campaign will be branded as a London Metro pack. Each of these new building blocks can be bought independently, or in combination with any/all of the remaining blocks. This new degree of flexibility within the London termini environment will offer a hugely improved ability to build bespoke campaigns, while allowing clients with smaller budgets the chance to have an impact within this hugely sought after audience. |
T4 / Alvern family news!There has been plenty of excitement in the Alvern/T4 offices over the last few weeks as two members of the team became parents for the first time. Emma gave birth to baby Matilda Rose Howell (known as Tilly) last month and Mark has recently become the proud Daddy of Lawrence Jack Anderson. We also have two more expectant parents in the office so lots more baby joy still to come! The kids have also been doing their bit for charity. Nick's son Harry, age 7, skipped for an hour to raise money for Sport Relief and Anneke's son Joe, age 2 and a half, walked a mile around his local park with his Mum feeding him Jammy Dodgers as encouragement! |
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Elliot House |
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